Auto dealer email list (2026)
By Louis-Marie Giudicenti. Published . Updated . Data read .
An auto dealer email list is a file of new and used car dealerships with their business email, phone number and address. Primavera counts 146,014 car dealers on Google Maps in the United States as of November 9, 2026: 58,830 of them (40.3%) come with an email address, 58.0% with a website and 91.2% with a phone number. Dealers are the heaviest advertisers of the 36 trades we measure: 24.5% of their websites carry an ad tag, against 13.1% of all businesses.
- 146,014
- car dealers on Google Maps in the US
- 58,830
- with an email address40.3% of them; 30.1% of all US businesses
- 58.0%
- have a websiteall US businesses: 58.1%
- 91.2%
- list a phone numberall US businesses: 78.5%
Source: Primavera’s database of Google Maps listings, snapshot 2026-11 (counts computed October 29, 2026, read November 9, 2026). Service points such as lockers are left out.
Rows are new and used car dealers on Google Maps, all brands; trucks, RVs, motorcycles and boats are left out. A dealership can have one listing per brand or per department. The National Automobile Dealers Association counts about 18,000 franchised new-car dealerships; the Census Bureau, 21,910 new and 25,147 used car dealers with paid employees (2023). Google Maps lists 146,014.
Other counts: U.S. Census Bureau, County Business Patterns 2023 (NAICS 441110, New Car Dealers; NAICS 441120, Used Car Dealers); National Automobile Dealers Association (page read November 2026). Read November 4, 2026.
What a row contains, and how often each field is filled for auto dealers
Every row has the business name, its Google Maps categories, its address or the area it serves, and the link to its listing. The other fields depend on what each business publishes. You pick the columns of your CSV or Excel file.
| Field | Where it comes from | Filled for auto dealers |
|---|---|---|
| Phone | The Google Maps listing. | 91.2% |
| Website | The listing. | 58.0% |
| The business’s own website, or open data such as Overture Maps. | 40.3% | |
| Rating, number of reviews | The listing. | 74.9% have a review |
| Chain | Our matching of names and websites. | 2.4% belong to one |
| Facebook, Instagram, LinkedIn links | Links found on the website. | 59.3%, 29.6%, 4.6% of the websites read |
| Website builder | Read on the website (WordPress, Wix…). | 24.3% of the websites read |
| Ad tags | Read on the website (Meta, Google Ads…). | 24.5% of the websites read |
Source: Primavera, snapshot 2026-11. Website fields: the 53,112 sites Primavera read, 62.7% of the 84,733 listings with a website link.
Texas has the most car dealers, Arkansas the most per resident
Auto dealers per 10,000 residents, by state
146,014 car dealers on Google Maps, November 9, 2026.
- 0.7–3.3
- 3.4–4.0
- 4.2–4.9
- 5.0–5.2
- 5.3–9.5
| # | State | Listings | Per 10,000 residents | With an email | vs national (pts) |
|---|---|---|---|---|---|
| 1 | Texas | 15,808 | 5.1 | 38.3% | −2.0 pts |
| 2 | California | 11,831 | 3.0 | 38.4% | −1.9 pts |
| 3 | Florida | 11,205 | 4.8 | 42.1% | +1.8 pts |
| 4 | Georgia | 6,624 | 5.9 | 37.1% | −3.2 pts |
| 5 | Ohio | 5,906 | 5.0 | 42.4% | +2.1 pts |
| 6 | North Carolina | 5,835 | 5.3 | 41.9% | +1.6 pts |
| 7 | Pennsylvania | 5,729 | 4.4 | 40.7% | +0.4 pts |
| 8 | New York | 5,436 | 2.7 | 39.2% | −1.1 pts |
| 9 | Illinois | 4,139 | 3.3 | 41.3% | +1.0 pts |
| 10 | Michigan | 3,916 | 3.9 | 43.1% | +2.8 pts |
| 11 | Missouri | 3,855 | 6.2 | 38.2% | −2.1 pts |
| 12 | Tennessee | 3,715 | 5.1 | 40.5% | +0.2 pts |
| 13 | New Jersey | 3,494 | 3.7 | 43.2% | +2.9 pts |
| 14 | Virginia | 3,481 | 4.0 | 46.9% | +6.6 pts |
| 15 | Indiana | 3,400 | 4.9 | 42.1% | +1.8 pts |
| 16 | Alabama | 3,312 | 6.4 | 33.8% | −6.5 pts |
| 17 | Arkansas | 2,921 | 9.5 | 29.8% | −10.5 pts |
| 18 | South Carolina | 2,834 | 5.2 | 42.3% | +2.0 pts |
| 19 | Massachusetts | 2,693 | 3.8 | 45.5% | +5.2 pts |
| 20 | Arizona | 2,578 | 3.4 | 43.2% | +2.9 pts |
| 21 | Washington | 2,559 | 3.2 | 43.4% | +3.1 pts |
| 22 | Kentucky | 2,437 | 5.3 | 34.7% | −5.6 pts |
| 23 | Oklahoma | 2,428 | 5.9 | 33.3% | −7.0 pts |
| 24 | Wisconsin | 2,372 | 4.0 | 43.0% | +2.7 pts |
| 25 | Louisiana | 2,264 | 4.9 | 33.7% | −6.6 pts |
| 26 | Minnesota | 2,156 | 3.7 | 42.1% | +1.8 pts |
| 27 | Colorado | 1,746 | 2.9 | 47.0% | +6.7 pts |
| 28 | Maryland | 1,707 | 2.7 | 38.5% | −1.8 pts |
| 29 | Iowa | 1,698 | 5.2 | 39.2% | −1.1 pts |
| 30 | Oregon | 1,625 | 3.8 | 46.2% | +5.9 pts |
| 31 | Mississippi | 1,609 | 5.5 | 37.4% | −2.9 pts |
| 32 | Kansas | 1,558 | 5.2 | 40.5% | +0.2 pts |
| 33 | Utah | 1,506 | 4.3 | 46.4% | +6.1 pts |
| 34 | Connecticut | 1,257 | 3.4 | 53.1% | +12.8 pts |
| 35 | Nebraska | 1,164 | 5.8 | 44.8% | +4.5 pts |
| 36 | West Virginia | 995 | 5.6 | 34.3% | −6.0 pts |
| 37 | Nevada | 909 | 2.8 | 41.0% | +0.7 pts |
| 38 | Idaho | 908 | 4.5 | 42.3% | +2.0 pts |
| 39 | New Mexico | 898 | 4.2 | 42.5% | +2.2 pts |
| 40 | New Hampshire | 739 | 5.2 | 46.5% | +6.2 pts |
| 41 | Maine | 706 | 5.0 | 46.3% | +6.0 pts |
| 42 | South Dakota | 545 | 5.9 | 43.1% | +2.8 pts |
| 43 | Montana | 517 | 4.5 | 42.2% | +1.9 pts |
| 44 | Delaware | 420 | 4.0 | 37.6% | −2.7 pts |
| 45 | North Dakota | 395 | 5.0 | 43.3% | +3.0 pts |
| 46 | Rhode Island | 370 | 3.3 | 44.6% | +4.3 pts |
| 47 | Vermont | 333 | 5.1 | 47.1% | +6.8 pts |
| 48 | Wyoming | 283 | 4.8 | — | — |
| 49 | Hawaii | 280 | 1.9 | — | — |
| 50 | Alaska | 183 | 2.5 | — | — |
| 51 | District of Columbia | 50 | 0.7 | — | — |
All US car dealers: 40.3% with an email
Texas has 15,808 car dealers; Arkansas has 9.5 per 10,000 residents. The share with an email runs from 29.8% in Arkansas to 53.1% in Connecticut, among the 47 states with 300 listings or more.
Source: Primavera, November 9, 2026. Residents: U.S. Census Bureau, 2024 estimates. A share with an email is shown for states with 300 listings or more.
Auto dealers: the Meta pixel or Facebook plugin on 20.5% of websites, against 8.8% for all businesses
| On the website | Auto dealers | All US businesses | Rank of trades |
|---|---|---|---|
| Meta pixel or Facebook plugin | 20.5% | 8.8% | 2 of 36 |
| Google Ads tag | 7.1% | 6.1% | 13 of 36 |
| Google Analytics or Tag Manager | 67.0% | 38.5% | 2 of 36 |
| Any ad tag | 24.5% | 13.1% | 1 of 36 |
| WordPress | 21.1% | 29.2% | 28 of 36 |
| Wix | 2.1% | 7.1% | 33 of 36 |
| Squarespace | 0.7% | 5.6% | 35 of 36 |
| Any recognized builder | 24.3% | 43.7% | 33 of 36 |
Against the average US business, the Google Ads tag is slightly more common on the websites of car dealers (13th of 36), and the Meta tag about two and a half times as common (second of the 36 trades we measure, after real estate agents).
Dealer websites are run by dealer platforms: WordPress runs only 21.1% of them, while Google Analytics or Tag Manager sits on 67.0% and YouTube links on 26.6%.
Note: Shares of the 53,112 websites Primavera read. The Meta tag also loads Facebook’s buttons and chat, so its share is an upper bound. GoDaddy, Weebly and Duda sites count as no recognized builder.
Rated 4.23 stars on average, 23.6% under 4
| On Google Maps | Auto dealers | All US businesses |
|---|---|---|
| Average Google rating | 4.23 | 4.44 |
| Median number of reviews | 26 | 11 |
| Rated under 4 stars | 23.6% | 17.4% |
| No review at all | 25.1% | 42.2% |
Auto dealers rank 28th of the 36 trades we measure by average rating; 23.6% of those rated sit under 4 stars, against 17.4% of all rated US businesses.
23.6% of rated dealers sit under 4 stars, more than the 17.4% of all businesses.
2.4% belong to a chain or network
Franchised dealers are independent companies that sell a brand: they count here as independents, which is why only 2.4% of listings belong to a network. The networks below sell under one name nationwide.
| Network | Listings | Share of the trade |
|---|---|---|
| Tesla | 388 | 0.3% |
| Carvana | 306 | 0.2% |
| CarMax | 276 | 0.2% |
Across all US businesses, the share is 7.9%. The search’s “Hide chains” setting leaves them out.
The whole list: $119 on Agency, about $861 in Pro credits
| Source | Price | What you get |
|---|---|---|
| Primavera Agency | $119 a month (€99 excl. VAT) | All 146,014 car dealers, or the 58,830 with an email, in one month: exports are unlimited under fair use, up to 2,000,000 US businesses in any 30 days. |
| Primavera Pro | about $861 for all 146,014; about $347 for the 58,830 with an email | 1 credit per business exported; $59 a month (€49 excl. VAT) for 10,000 credits, top-ups at the same rate. |
Checking the addresses costs 1 credit per address, on either plan. Both plans export from the web app, the API, or Claude through our MCP server. Generalist brokers price by the record: Exact Data publishes $0.30 per business contact, email “if available”. How fair use works.
Prices: Primavera’s price grid; list vendors’ pages read November 4, 2026, linked in the table. Vendors count records their own way, often people.
Auto dealers next to related trades
- How many car dealerships are in the US? Every state ranked, next to the Census Bureau and the trade’s own count.
| Trade | Listings | With an email | Google Ads tag | Average rating |
|---|---|---|---|---|
| Auto dealers | 146,014 | 40.3% | 7.1% | 4.23 |
| Insurance agencies | 270,376 | 47.2% | 4.4% | 4.51 |
| Mortgage brokers | 110,231 | 45.6% | 6.5% | 4.70 |
| Restaurants | 1,007,973 | 36.5% | 4.4% | 4.20 |
Source: Primavera, November 9, 2026. Google Ads tag: share of the websites read.
What these figures don’t say
- Dealer groups. A group that owns twenty franchised stores under their own names is twenty independents here.
- One listing per rooftop. A dealer can list sales, service and used cars apart.
- Vehicle types. Trucks, RVs, motorcycles and boats are not counted.
- People’s contacts. The email is the one the business publishes.
- Whether an address delivers. Checks run on request, once the list exists.
Questions
Does the list include used car dealers?
Yes. New and used car dealers are counted together: 146,014 listings on Google Maps (November 9, 2026). The search can keep one brand’s dealers, or used car dealers only.
Are franchised dealers counted as chains?
No. A Ford or Toyota dealer is an independent company that sells a brand, so it counts as an independent. Only networks that sell under one name nationwide, such as CarMax, count as chains.
How much does a car dealer email list cost?
The 58,830 dealers with an email cost 58,830 credits, about $347 on Pro, or one month of Agency.
Method and data
Snapshot 2026-11, read November 9, 2026- What is counted
- New and used car dealers listed on Google Maps, including brand categories (“Ford dealer”, “Toyota dealer”). Trucks, RVs, motorcycles, boats and trailers are left out. A dealer can have one listing per brand or per department. 146,014 listings, counted on October 29, 2026 and read on November 9, 2026.
- Google Maps categories
- 67 categories; the largest are Used car dealer, Car dealer, Motor vehicle dealer and Ford dealer.
- Website signals
- Read on the 53,112 own websites Primavera could open; links to social networks or booking platforms are not read.
- Updates
- Websites are read again every day; the figures on this page are refreshed every month. Sources and definitions: how Primavera’s data is built.
- Cite this page
- Louis-Marie Giudicenti (2026). “Auto dealer email list (2026).” Primavera. Data: snapshot 2026-11, November 9, 2026. https://primaverapp.com/en/email-lists/auto-dealers
Written by Louis-Marie Giudicenti
Founder of Primavera. Primavera sells lists of local businesses built from the same database.
Published
Updated
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