How many businesses of each trade are in the US?
By Louis-Marie Giudicenti. Published . Updated . Data read .
Primavera counts 27,976,084 businesses on Google Maps in the United States as of November 9, 2026, one for every 12 residents. The pages below count twenty-two trades one by one, state by state, and set each count next to the Census and the trade’s federation, with the reasons they differ.
- 27,976,084
- US businesses on Google Maps
- 22
- trades counted state by state
- 1,007,973
- restaurants, the largest of the 22
Source: Primavera’s database of Google Maps listings, snapshot 2026-11, read November 9, 2026. Census figures read in its national files on November 4, 2026 and November 9, 2026.
Twenty-two trades, counted state by state
Each page gives the count, the state with the most and the most per resident, the official figures next to ours and why they differ, and how the trade shows up online.
| Trade | On Google Maps | Per 10,000 residents | Census 2023, with employees | Most per resident |
|---|---|---|---|---|
| Churches | 464,799 | 13.7 | 186,801 | Mississippi |
| Gas stations | 170,854 | 5.0 | 109,174 | Mississippi |
| Restaurants | 1,007,973 | 29.6 | 528,714 | Hawaii |
| Dentists | 340,830 | 10.0 | 135,665 | Connecticut |
| Car dealerships | 146,014 | 4.3 | 47,057 | Arkansas |
| Bars | 112,940 | 3.3 | 40,835 | North Dakota |
| Hotels | 106,934 | 3.1 | 55,895 | Wyoming |
| Pharmacies | 107,068 | 3.1 | 41,792 | Vermont |
| Golf courses | 15,248 | 0.4 | 10,076 | North Dakota |
| Banks | 107,280 | 3.2 | 102,594 | North Dakota |
| Catholic churches | 20,713 | 0.6 | — | North Dakota |
| Movie theaters | 7,050 | 0.2 | 4,347 | North Dakota |
| Zoos | 1,719 | 0.1 | 781 | Alaska |
| Museums | 27,595 | 0.8 | 5,480 | Wyoming |
| Fast food restaurants | 117,801 | 3.5 | 270,088 | Oklahoma |
| Grocery stores | 136,806 | 4.0 | 62,947 | New York |
| Chinese restaurants | 33,799 | 1.0 | — | New York |
| Nursing homes | 16,880 | 0.5 | 18,126 | Iowa |
| Gyms | 93,015 | 2.7 | 41,556 | Wyoming |
| Breweries | 12,571 | 0.4 | 5,218 | Vermont |
| Convenience stores | 109,566 | 3.2 | 132,994 | Mississippi |
| Mexican restaurants | 80,124 | 2.4 | — | New Mexico |
Google Maps lists more of most trades than the Census counts with paid employees: from 1.5 times as many golf courses to 5.0 times as many museums. The gap is the businesses with no payroll, and the places a single business lists more than once. For nursing homes and banks, the two counts come within 7% of each other. Google Maps shows fewer fast food restaurants and convenience stores than the Census counts establishments with paid employees: their categories leave part of the trade out, as their pages explain.
Sources: Primavera, snapshot 2026-11. Census County Business Patterns 2023: establishments with paid employees (restaurants: full-service and limited-service; car dealerships: new and used; banks: commercial banks and credit unions; movie theaters: drive-ins included; convenience stores: with and without fuel). “—”: no Census code counts the trade on its own.
Studies from the same data
- Small businesses without websites, state by state: every state ranked by the share of its businesses with no website, with a map and the data to download.
- Les commerces sans site internet: the same measure for France, department by department (in French).
- Which website builders do local businesses use?: WordPress, Wix and Squarespace, by country and by trade.
- Who advertises? Meta pixel and Google Ads by industry: the trades whose websites carry ad tags, in eight countries.
- All Primavera studies, with the data of each under CC BY 4.0.
What these counts don’t say
- How many companies there are. Google Maps lists places, and a company with several locations, or several listings, counts once per listing.
- People. Dentists, pharmacists or priests are not counted; their workplaces are.
- Businesses without a Google Maps listing, which no count here can see.
Method and data
Snapshot 2026-11, read November 9, 2026- What is counted
- Open listings on Google Maps in the United States, counted on October 29, 2026 and read on November 9, 2026: 27,976,084 in all. Service points (lockers, charging stations) are left out. Each trade is a set of Google Maps categories, listed on its page.
- Per resident
- Listings for 10,000 residents, with populations from the Census 2024 estimates.
- Cite and download
- Louis-Marie Giudicenti (2026). “How many businesses of each trade are in the US?” Primavera. Data: snapshot 2026-11, November 9, 2026. https://primaverapp.com/en/data
Permanent link: https://primaverapp.com/en/data
Download: trades (CSV)
Free to reuse under the CC BY 4.0 license, with a link to this page.
Written by Louis-Marie Giudicenti
Founder of Primavera. Primavera sells lists of local businesses built from the same database.
Published
Updated
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