Primavera studies
Published . Updated .
Each study counts the businesses listed on Google Maps in Primavera’s database, then reads their websites. The figures are dated, the method is on the page, and the data can be downloaded and reused under the CC BY 4.0 license. The latest: 29.2% of US business websites run on WordPress, and 8.8% carry a Meta pixel or Facebook plugin.
- Small businesses without websites, state by state (2026)
Every state ranked, with a map and the data to download.
41.9%of US businesses on Google Maps have no websiteData of November 9, 2026 - Which website builders do local businesses use? (2026)
WordPress, Wix and Squarespace, by country and by trade.
29.2%of US business websites run on WordPressData of November 9, 2026 - Who advertises? Meta pixel and Google Ads by industry (2026)
Meta and Google Ads tags, trade by trade, in eight countries.
20.9%of real estate agents’ websites: Meta pixel or pluginData of November 9, 2026 - Les commerces sans site internet en France, département par département (2026)
In French: the share of businesses with no website in France, department by department.
45,6 %des établissements en France n’ont pas de siteData of November 9, 2026
Source: Primavera’s database of Google Maps listings and the websites they link to. Each study gives its method, its dates and its limits.
How these studies are made
- Each figure is counted in Primavera’s database, not estimated: the businesses listed on Google Maps, and the websites they link to, read again every day.
- Each study says what it counts, on which date, and what its figures don’t say.
- The data is published as CSV files under the CC BY 4.0 license: free to reuse with a credit to Primavera and a link to the study. Counts and shares only, never a business’s contact details.
Written by Louis-Marie Giudicenti
Founder of Primavera.
Published
Updated