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Small businesses without websites, state by state (2026)

By Louis-Marie Giudicenti. Published . Updated . Data read .

41.9% of US businesses on Google Maps have no website: 11,721,677 of the 27,976,084 listings Primavera counted on November 9, 2026. By state, the share runs from 34.9% in the District of Columbia to 52.9% in Mississippi. Among businesses with at least five Google reviews, it falls to 21.6%.

  1. 52.9%

    In Mississippi, 52.9% of the 216,181 businesses on Google Maps have no website, the highest share of any state; the District of Columbia has the lowest, 34.9% (Primavera, November 2026).

  2. 51.8%

    In US counties of fewer than 50,000 people, 51.8% of businesses on Google Maps have no website, against 40.0% in counties of one million people or more (Primavera, November 2026).

  3. 21.6%

    Among US businesses with at least five Google reviews, 21.6% have no website, against 56.1% of listings with no review at all: active businesses look like the ones surveys reach (Primavera sample, November 2026).

Source: Primavera’s database of Google Maps listings, snapshot 2026-11 (counts computed October 29, 2026, read November 9, 2026). The third finding comes from a 3% sample: see method.

Mississippi has the highest share, the District of Columbia the lowest

Each square is a state, placed roughly where it sits on a map, so that Rhode Island is as visible as Texas. The darker the square, the larger the share of its businesses with no website.

Share of businesses on Google Maps with no website, by state

Five groups of about ten states each. US average: 41.9%.

Delaware: 40.8% of 91,662 businesses have no websiteDE40.8%District of Columbia: 34.9% of 70,708 businesses have no websiteDC34.9%Florida: 41.1% of 2,285,378 businesses have no websiteFL41.1%Georgia: 44.2% of 888,696 businesses have no websiteGA44.2%Hawaii: 41.5% of 149,243 businesses have no websiteHI41.5%Idaho: 37.4% of 174,575 businesses have no websiteID37.4%Illinois: 41.6% of 905,834 businesses have no websiteIL41.6%Indiana: 44.4% of 489,854 businesses have no websiteIN44.4%Iowa: 43.3% of 255,376 businesses have no websiteIA43.3%Kansas: 43.4% of 228,234 businesses have no websiteKS43.4%Kentucky: 46.8% of 330,283 businesses have no websiteKY46.8%Louisiana: 48.2% of 347,941 businesses have no websiteLA48.2%Maine: 42.1% of 150,895 businesses have no websiteME42.1%Maryland: 40.0% of 447,882 businesses have no websiteMD40.0%Massachusetts: 38.7% of 549,512 businesses have no websiteMA38.7%Michigan: 40.9% of 736,407 businesses have no websiteMI40.9%Minnesota: 37.8% of 448,138 businesses have no websiteMN37.8%Mississippi: 52.9% of 216,181 businesses have no websiteMS52.9%Missouri: 42.9% of 491,339 businesses have no websiteMO42.9%Montana: 41.6% of 129,561 businesses have no websiteMT41.6%Nebraska: 42.4% of 158,008 businesses have no websiteNE42.4%Nevada: 38.9% of 225,467 businesses have no websiteNV38.9%New Hampshire: 37.6% of 131,717 businesses have no websiteNH37.6%New Jersey: 42.3% of 700,547 businesses have no websiteNJ42.3%New Mexico: 46.0% of 164,115 businesses have no websiteNM46.0%New York: 43.8% of 1,477,662 businesses have no websiteNY43.8%North Carolina: 41.6% of 908,329 businesses have no websiteNC41.6%North Dakota: 44.3% of 73,384 businesses have no websiteND44.3%Ohio: 41.8% of 827,675 businesses have no websiteOH41.8%Oklahoma: 46.9% of 327,665 businesses have no websiteOK46.9%Oregon: 37.4% of 375,073 businesses have no websiteOR37.4%Pennsylvania: 42.5% of 956,458 businesses have no websitePA42.5%Rhode Island: 39.8% of 86,434 businesses have no websiteRI39.8%South Carolina: 41.0% of 473,626 businesses have no websiteSC41.0%South Dakota: 42.6% of 85,707 businesses have no websiteSD42.6%Tennessee: 44.3% of 578,782 businesses have no websiteTN44.3%Texas: 43.7% of 2,321,797 businesses have no websiteTX43.7%Utah: 36.1% of 299,770 businesses have no websiteUT36.1%Vermont: 40.3% of 78,553 businesses have no websiteVT40.3%Virginia: 44.6% of 667,089 businesses have no websiteVA44.6%Washington: 38.8% of 593,896 businesses have no websiteWA38.8%West Virginia: 52.7% of 136,896 businesses have no websiteWV52.7%Wisconsin: 38.8% of 474,549 businesses have no websiteWI38.8%Wyoming: 43.1% of 69,768 businesses have no websiteWY43.1%Alaska: 44.7% of 76,923 businesses have no websiteAK44.7%Connecticut: 40.7% of 297,697 businesses have no websiteCT40.7%California: 42.2% of 2,869,526 businesses have no websiteCA42.2%Colorado: 38.0% of 568,295 businesses have no websiteCO38.0%Arizona: 39.3% of 553,393 businesses have no websiteAZ39.3%Arkansas: 49.1% of 254,639 businesses have no websiteAR49.1%Alabama: 48.5% of 410,409 businesses have no websiteAL48.5%
  • 34.9% to 38.8%
  • 38.9% to 41.1%
  • 41.5% to 42.5%
  • 42.6% to 44.3%
  • 44.4% to 52.9%

26 states are above the US average of 41.9%, and 25 below it. California has the most businesses with no website: 1,211,159, or 42.2% of its 2,869,526 listings.

Source: Primavera, snapshot 2026-11, read November 9, 2026. The values of every state are in the table below.

Every state, ranked

The table ranks the 50 states and the District of Columbia by the share of their businesses with no website. The last column gives the gap with the US average, in percentage points.

US states ranked by the share of businesses on Google Maps with no website
#StateBusinessesNo websiteShare with no websitevs US (pts)
1Mississippi216,181114,30652.9%+11.0 pts
2West Virginia136,89672,19352.7%+10.8 pts
3Arkansas254,639124,96449.1%+7.2 pts
4Alabama410,409198,95548.5%+6.6 pts
5Louisiana347,941167,83848.2%+6.3 pts
6Oklahoma327,665153,68046.9%+5.0 pts
7Kentucky330,283154,59246.8%+4.9 pts
8New Mexico164,11575,48246.0%+4.1 pts
9Alaska76,92334,35144.7%+2.8 pts
10Virginia667,089297,61944.6%+2.7 pts
11Indiana489,854217,67944.4%+2.5 pts
12Tennessee578,782256,46644.3%+2.4 pts
13North Dakota73,38432,52444.3%+2.4 pts
14Georgia888,696392,55044.2%+2.3 pts
15New York1,477,662647,49343.8%+1.9 pts
16Texas2,321,7971,014,18243.7%+1.8 pts
17Kansas228,23499,02043.4%+1.5 pts
18Iowa255,376110,56543.3%+1.4 pts
19Wyoming69,76830,03743.1%+1.2 pts
20Missouri491,339210,59542.9%+1.0 pts
21South Dakota85,70736,54642.6%+0.7 pts
22Pennsylvania956,458406,63642.5%+0.6 pts
23Nebraska158,00866,96342.4%+0.5 pts
24New Jersey700,547296,36442.3%+0.4 pts
25California2,869,5261,211,15942.2%+0.3 pts
26Maine150,89563,56742.1%+0.2 pts
27Ohio827,675345,77641.8%−0.1 pts
28North Carolina908,329378,10041.6%−0.3 pts
29Illinois905,834376,43141.6%−0.3 pts
30Montana129,56153,84741.6%−0.3 pts
31Hawaii149,24362,00941.5%−0.4 pts
32Florida2,285,378938,83541.1%−0.8 pts
33South Carolina473,626194,21241.0%−0.9 pts
34Michigan736,407301,24340.9%−1.0 pts
35Delaware91,66237,41540.8%−1.1 pts
36Connecticut297,697121,26340.7%−1.2 pts
37Vermont78,55331,65540.3%−1.6 pts
38Maryland447,882179,01840.0%−1.9 pts
39Rhode Island86,43434,43639.8%−2.1 pts
40Arizona553,393217,35739.3%−2.6 pts
41Nevada225,46787,62538.9%−3.0 pts
42Washington593,896230,27438.8%−3.1 pts
43Wisconsin474,549184,02338.8%−3.1 pts
44Massachusetts549,512212,83038.7%−3.2 pts
45Colorado568,295215,91838.0%−3.9 pts
46Minnesota448,138169,40437.8%−4.1 pts
47New Hampshire131,71749,48937.6%−4.3 pts
48Oregon375,073140,15737.4%−4.5 pts
49Idaho174,57565,25937.4%−4.5 pts
50Utah299,770108,32936.1%−5.8 pts
51District of Columbia70,70824,65634.9%−7.0 pts

US average: 41.9% of 27,976,084 businesses

Note: 1,364,536 listings (4.9%) have no state: businesses without a public address that could not be placed. They count in the US total, not in the table.

Rural counties have fewer websites than big ones

The smaller the county, the more often its businesses have no website. In the 2,134 counties of fewer than 50,000 people, 51.8% of businesses on Google Maps have no website, against 40.0% in the 50 counties of a million people or more.

Share of businesses with no website, by county population

Counties grouped by population (US Census 2024). Exact counts, November 9, 2026.

Counties of 1 million people or more50 counties, 7,366,352 businesses40.0%
Counties of 250,000 to 999,999 people242 counties, 8,724,879 businesses39.1%
Counties of 50,000 to 249,999 people718 counties, 5,883,422 businesses43.3%
Counties of fewer than 50,000 people2,134 counties, 3,357,942 businesses51.8%

The share of businesses with no website is 11.8 percentage points higher in the smallest counties than in the largest.

Large cities differ too. Among the 25 most populous, the share runs from 34.0% in Seattle to 51.4% in Indianapolis.

The 25 largest US cities ranked by the share of businesses with no website
#CityBusinessesShare with no websitevs US (pts)
1Indianapolis80,09551.4%+9.5 pts
2El Paso (TX)43,18147.0%+5.1 pts
3Philadelphia (PA)116,59046.5%+4.6 pts
4New York591,39944.7%+2.8 pts
5Los Angeles (CA)306,43444.7%+2.8 pts
6San Jose (CA)54,62243.0%+1.1 pts
7Las Vegas (NV)50,34042.3%+0.4 pts
8San Antonio (TX)112,89842.1%+0.2 pts
9Chicago195,55041.4%−0.5 pts
10Houston (TX)251,94940.9%−1.0 pts
11Jacksonville (FL)74,62640.8%−1.1 pts
12Dallas (TX)119,10440.4%−1.5 pts
13Oklahoma City57,32240.3%−1.6 pts
14Fort Worth58,87039.9%−2.0 pts
15Phoenix (AZ)118,75339.4%−2.5 pts
16Columbus (OH)59,59338.4%−3.5 pts
17San Francisco82,13237.7%−4.2 pts
18San Diego (CA)136,45937.7%−4.2 pts
19Nashville (TN)69,33036.7%−5.2 pts
20Denver (CO)76,66735.8%−6.1 pts
21Washington (DC)70,70734.9%−7.0 pts
22Austin (TX)104,96034.6%−7.3 pts
23Boston (MA)71,82934.5%−7.4 pts
24Charlotte (NC)82,07234.2%−7.7 pts
25Seattle80,31334.0%−7.9 pts

US average: 41.9%

Source: Primavera, snapshot 2026-11. Cities are counted within their city limits (Census places), not their metro area.

Why 41.9%, when other studies find 17% to 27%

Published figures are lower. Web Tonic found that 17% of small businesses had no website, from 423,009 Google listings in 24 North American cities (published September 22, 2026). Wix cites a 2023 Zippia survey in which 73% of US small businesses had a website, so 27% had none.

Those studies ask business owners who answer a survey, or test listings in large cities. This study counts the listings themselves: the 27,976,084 that Primavera holds for the United States, active or not. Places that aren’t businesses are not the cause: removing places of worship, public offices, schools, parks, monuments, vacation rentals and apartment buildings moves the share only from 41.9% to 40.7%. Activity is the cause.

From every listing to active businesses: share with no website

Each line is included in the line above it. Exact counts first, then a 3% sample.

All listings in Primavera’s database27,976,084 listings, exact count41.9%
Without places of worship, public offices, schools, parks and monuments26,134,388 listings, exact count40.8%
Also without vacation rentals and apartment buildings23,816,832 listings, exact count40.7%
Businesses: listings with a category, the places above removed81.7% of listings, sample≈ 38.8%
Businesses with at least 5 Google reviews33.6% of listings, sample≈ 21.6%
Businesses with at least 20 Google reviews20.3% of listings, sample≈ 16.3%

42.2% of US listings have no Google review at all, and 56.1% of those have no website: many are businesses with little activity, or listings nobody keeps up. Among businesses with at least five reviews, 21.6% have no website; with twenty or more, 16.3%, close to Web Tonic’s 17%.

Share with no website, by number of Google reviews

All US listings, 3% sample (838,781 listings).

No reviews42.2% of listings≈ 56.1%
1 to 4 reviews19.5% of listings≈ 45.8%
5 to 19 reviews15.7% of listings≈ 31.5%
20 to 99 reviews12.9% of listings≈ 22.6%
100 reviews or more9.7% of listings≈ 12.7%

Both figures are right, for two different questions. 41.9% of everything listed on Google Maps in the United States has no website; 21.6% of businesses with at least five Google reviews have none (Primavera, November 9, 2026).

Without a website, the phone is the way in

About 67.0% of US listings with no website show a phone number, and about 6.6% an email address (3% sample). A website link is not always a website either: 4.7% of the website links on US listings lead to a social network or a booking platform rather than to a site of the business’s own.

For web agencies looking for these businesses, the trade-by-trade figures and the way to build a list are on Businesses without websites in the US.

What these figures don’t say

  • Whether a business has a website somewhere else. The count reads the website link on the Google Maps listing; a business that has a site but doesn’t link it counts as having none.
  • Whether a website works. A link counts as a website even when the site is down, or when it is a Facebook page or a booking platform (4.7% of links).
  • How many companies there are. A chain counts once per location, and a company with three shops counts three times.
  • That every listing is a small business. The 41.9% includes churches, public offices and vacation rentals; without them, the share is 40.7%.
  • A trend. This is the first snapshot published; changes over time will be shown from the next one.
  • Figures marked “about” or “≈” come from a 3% sample. For a single review bracket, allow one to two percentage points either way.

Questions

What percentage of small businesses don’t have a website?

In the United States, 41.9% of the businesses listed on Google Maps have no website, according to Primavera’s count of November 9, 2026. Among businesses with at least five Google reviews, the share is 21.6%. Other studies usually find 17% to 27%.

Which state has the most businesses without a website?

By share, Mississippi: 52.9% of its 216,181 businesses on Google Maps have no website. By number, California: 1,211,159 businesses, 42.2% of its listings.

Are rural businesses less likely to have a website?

Yes. In counties of fewer than 50,000 people, 51.8% of businesses on Google Maps have no website, against 40.0% in counties of one million people or more.

Can I reuse these figures?

Yes, under the CC BY 4.0 license: you can copy, publish or adapt them, with a credit to Primavera and a link to this page. The CSV files, the map and a citation ready to copy are in the method box.

How often are these figures updated?

This edition’s figures were read from Primavera’s database on November 9, 2026. The figures on this page are read again each month, and the tables, map and files follow them; the written analysis is reviewed once a year. Primavera’s database is built in advance, and the websites of the businesses in it are read again every day.

Method and data

Snapshot 2026-11, read November 9, 2026
What is counted
The open businesses on Google Maps in the 50 states and the District of Columbia that Primavera has collected: 27,976,084 listings. Service points (lockers, charging stations, ATMs) and hidden categories (bus stops, parking lots) are left out, as in a new Primavera search. A chain counts once per location.
No website
The listing shows no website link. A link to a Facebook page or a booking platform counts as a website.
Dates
Counts computed in Primavera’s database on October 29, 2026 and read on November 9, 2026 (snapshot 2026-11). County populations: US Census 2024.
Sample
Review counts, the kind of website link and the contact details of listings with no website come from a 3% random sample of the database’s storage pages (838,781 US listings). On the whole country, the sample gives 41.7% with no website, where the full count gives 41.9%.
Other studies
Web Tonic, “Digital Reach Benchmarks: 2026 Small Business Data”; Wix, “small business website statistics”. Pages read November 3, 2026.
Cite and download
Louis-Marie Giudicenti (2026). “Small businesses without websites, state by state (2026).” Primavera. Data: snapshot 2026-11, November 9, 2026. https://primaverapp.com/en/data/studies/small-businesses-without-websites-by-state

Permanent link: https://primaverapp.com/en/data/studies/small-businesses-without-websites-by-state

Download: states (CSV), breakdowns (CSV), map (SVG)

Free to reuse under the CC BY 4.0 license, with a link to this page.

Written by Louis-Marie Giudicenti

Founder of Primavera. Primavera sells lists of local businesses built from the same database.

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