Businesses without websites in the US
By Louis-Marie Giudicenti. Published . Updated . Data read .
A business without a website is a Google Maps listing that shows no website link. In the United States, Primavera counted 11,721,677 of them on November 9, 2026: 41.9% of the 27,976,084 businesses listed. About 67.0% of them list a phone number, and about 6.6% an email address.
- 11,721,677
- US businesses on Google Maps with no website41.9% of 27,976,084
- 76.9%
- of trucking companies have no website, the highest of the 12 trades below
- ≈ 67.0%
- of businesses with no website list a phone number3% sample
- ≈ 6.6%
- list an email address3% sample
Source: Primavera’s database of Google Maps listings, snapshot 2026-11, read November 9, 2026. Phone and email shares come from a 3% sample: see method.
Twelve trades, ranked by share with no website
These are the trades web agencies most often look for. Each one is a set of Google Maps categories, listed in the method box; together they are a selection of trades, not every business.
| # | Trade | Businesses | No website | No site of their own | Share with no website | vs US (pts) |
|---|---|---|---|---|---|---|
| 1 | Trucking companies | 75,884 | 58,322 | 77.2% | 76.9% | +35.0 pts |
| 2 | Auto repair shops | 336,536 | 186,239 | 58.4% | 55.3% | +13.4 pts |
| 3 | Landscapers | 239,949 | 117,986 | 53.0% | 49.2% | +7.3 pts |
| 4 | Churches | 464,799 | 224,664 | 51.0% | 48.3% | +6.4 pts |
| 5 | Cleaning services | 226,271 | 105,664 | 49.4% | 46.7% | +4.8 pts |
| 6 | Beauty salons | 359,219 | 164,542 | 54.6% | 45.8% | +3.9 pts |
| 7 | Contractors | 489,781 | 219,788 | 46.8% | 44.9% | +3.0 pts |
| 8 | Plumbers | 88,670 | 39,768 | 46.1% | 44.8% | +2.9 pts |
| 9 | Hair salons | 180,681 | 69,713 | 50.2% | 38.6% | −3.3 pts |
| 10 | Bakeries | 118,568 | 45,018 | 44.7% | 38.0% | −3.9 pts |
| 11 | Roofers | 122,016 | 39,416 | 33.3% | 32.3% | −9.6 pts |
| 12 | Restaurants | 1,007,973 | 294,650 | 33.3% | 29.2% | −12.7 pts |
All US businesses: 41.9%
Trucking companies are the furthest from the web: 76.9% of the 75,884 listed have no website. Restaurants are the closest, at 29.2%. Yet restaurants count the most businesses with no website of the twelve: 294,650.
Source: Primavera, snapshot 2026-11, read November 9, 2026. A business counts in a trade by its main Google Maps category, or by another of its categories when the main one is generic.
Eleven trades have a page of their own, with the ten states that count the most, the neighboring trades, and a search set up for web agencies: restaurants, contractors, plumbers, landscapers, hair salons, roofers, barber shops, coffee shops, HVAC companies, pressure washing companies and pest control companies. “No site of their own” also counts listings whose website link leads to a social network or a booking platform.
By state, from 34.9% to 52.9%
The share of businesses with no website runs from 34.9% in the District of Columbia to 52.9% in Mississippi. California has the most in number: 1,211,159. Small counties have more than large ones: 51.8% of businesses in counties of fewer than 50,000 people have no website, against 40.0% in counties of a million or more.
The map, every state ranked and the data to download are in our study, Small businesses without websites, state by state.
How to reach a business without a website
Most businesses with no website can be called; few can be emailed. About 67.0% of US listings with no website show a phone number, and about 6.6% an email address. Primavera finds email addresses mostly on a business’s own website, so a business without one rarely has an address in the database.
| Trade | No website | With a phone | With an email |
|---|---|---|---|
| Trucking companies | 58,322 | ≈ 92.5% | ≈ 3.5% |
| Auto repair shops | 186,239 | ≈ 82.9% | ≈ 16.0% |
| Landscapers | 117,986 | ≈ 95.8% | ≈ 5.1% |
| Churches | 224,664 | ≈ 62.6% | ≈ 22.2% |
| Cleaning services | 105,664 | ≈ 95.4% | ≈ 3.9% |
| Beauty salons | 164,542 | ≈ 87.0% | ≈ 21.5% |
| Contractors | 219,788 | ≈ 92.1% | ≈ 5.4% |
| Plumbers | 39,768 | ≈ 95.4% | ≈ 5.5% |
| Hair salons | 69,713 | ≈ 85.9% | ≈ 20.5% |
| Bakeries | 45,018 | ≈ 72.2% | ≈ 9.4% |
| Roofers | 39,416 | ≈ 93.5% | ≈ 6.9% |
| Restaurants | 294,650 | ≈ 75.9% | ≈ 14.3% |
Source: “No website”: exact count. Phone and email: 3% sample, from 1,177 to 8,854 listings with no website per trade; allow one to two percentage points.
A website link is not always a website. 4.7% of the website links on US listings lead to a social network or a booking platform; those businesses count here as having a website. Counting them as having no site of their own, 44.4% of US listings have none (sample).
Active businesses are less often without a website
A listing with no reviews is often a business with little activity, or one nobody keeps up. 56.1% of listings with no Google review have no website. Among businesses with at least 20 reviews, 16.3% have none: fewer, but their customers already find them on Google Maps and leave reviews.
Share with no website, by number of Google reviews
All US listings, 3% sample.
How a web agency builds its list
Pick a trade and a place
Start with one trade and the area you can serve: your city, a county, a state. Roofers in Columbus, hair salons in Tampa.
Keep the businesses with no website
Ask Primavera’s assistant for “roofers in Columbus with no website”, or open the search at the bottom of this page, which already has the filter. The count shows before you pay anything, with how many list a phone number.
Keep the active ones
Add a minimum number of Google reviews, 20 for instance, and a minimum rating if you like. The list gets shorter, and every business on it is open and visible.
Download the list
Get it as a CSV or Excel file, with phone numbers and Google Maps links. On Pro, $59 a month (€49 excl. VAT), each business costs 1 credit; on Agency, $119 a month (€99 excl. VAT), exports are unlimited under fair use (up to 10% of a country’s businesses in any 30 days).
Call first
Most of these businesses show a phone number and few show an email. Open with what you saw: their listing, their reviews, the questions customers ask there.
What these figures don’t say
- That a business wants a website. Some trades work by word of mouth or through a platform, and will not buy one.
- That a listing is up to date. A business may have opened a website, or closed, since Google last updated its listing.
- Whether a website works. A link counts as a website even when the site is down.
- How many companies there are. A chain counts once per location.
- Exact phone and email shares by trade. They come from a 3% sample: allow one to two percentage points, a little more for the smallest trades.
Questions
How do I find businesses without websites near me?
Search your own city, county or state for businesses with no website. In Primavera, the count shows before you pay, and contact details come with the list you create. The search at the bottom of this page opens the whole country: change the place once it is open.
Which businesses are least likely to have a website?
Among the twelve trades on this page, trucking companies (76.9% with no website) and auto repair shops (55.3%). Restaurants are the most likely to have one: 29.2% have none.
Do businesses without a website have an email address?
Rarely. About 6.6% of US listings with no website have an email address in Primavera, against about 67.0% with a phone number.
Why is the share higher than in surveys?
Because it counts the listings themselves, including those of businesses with little activity. Among businesses with at least 20 Google reviews, the share falls to 16.3%. The full explanation is in our state-by-state study.
Method and data
Snapshot 2026-11, read November 9, 2026- What is counted
- The open businesses on Google Maps in the United States that Primavera has collected: 27,976,084 listings, counted on October 29, 2026 and read on November 9, 2026. Service points (lockers, charging stations) are left out. A chain counts once per location.
- No website
- The listing shows no website link. A link to a Facebook page or a booking platform counts as a website.
- Trades
- Trucking companies: trucking company.
- Auto repair shops: auto repair shop, car repair and maintenance service, mechanic, auto body shop, transmission shop, brake shop.
- Landscapers: landscaper, lawn care service, landscape designer, gardener.
- Churches: 54 categories whose name contains church, chapel or cathedral, wedding chapels excluded.
- Cleaning services: house cleaning service, cleaning service, janitorial service, carpet cleaning service, window cleaning service.
- Beauty salons: beauty salon, nail salon, eyelash salon, waxing hair removal service.
- Contractors: contractor, general contractor, construction company, remodeler.
- Plumbers: plumber.
- Hair salons: hair salon, hairdresser.
- Bakeries: bakery, cake shop, pastry shop, cupcake shop.
- Roofers: roofing contractor.
- Restaurants: 461 restaurant categories, all cuisines.
- Sample
- Phone, email and review figures for businesses with no website come from a 3% random sample of the database’s storage pages (838,781 US listings). On the whole country, it gives 41.7% with no website, where the full count gives 41.9%.
- Cite and download
- Louis-Marie Giudicenti (2026). “Businesses without websites in the US.” Primavera. Data: snapshot 2026-11, November 9, 2026. https://primaverapp.com/en/businesses-without-websites
Permanent link: https://primaverapp.com/en/businesses-without-websites
Download: trades (CSV)
Free to reuse under the CC BY 4.0 license, with a link to this page.
Written by Louis-Marie Giudicenti
Founder of Primavera. Primavera sells lists of local businesses built from the same database.
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Updated
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