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Mortgage broker email list (2026)

By Louis-Marie Giudicenti. Published . Updated . Data read .

A mortgage broker email list is a file of mortgage brokers, lenders and loan officers with their business email, phone number and address. Primavera counts 110,231 mortgage brokers and lenders on Google Maps in the United States as of November 9, 2026: 50,248 of them (45.6%) come with an email address, 82.9% with a website and 95.8% with a phone number. Lenders’ networks hold 45.3% of these listings, and no trade we measure links to a website more often.

110,231
mortgage brokers and lenders on Google Maps in the US
50,248
with an email address45.6% of them; 30.1% of all US businesses
82.9%
have a websiteall US businesses: 58.1%
95.8%
list a phone numberall US businesses: 78.5%

Source: Primavera’s database of Google Maps listings, snapshot 2026-11 (counts computed October 29, 2026, read November 9, 2026). Service points such as lockers are left out.

Google Maps puts mortgage brokers and lenders in two categories that both contain each, and many listings are a loan officer’s own. So the count, 110,231, is many times the 9,792 loan brokers with paid employees that the Census Bureau counts (2023), which leaves lenders out.

Other counts: U.S. Census Bureau, County Business Patterns 2023 (NAICS 522310, Mortgage and Nonmortgage Loan Brokers). Read November 4, 2026.

What a row contains, and how often each field is filled for mortgage brokers

Every row has the business name, its Google Maps categories, its address or the area it serves, and the link to its listing. The other fields depend on what each business publishes. You pick the columns of your CSV or Excel file.

The fields of an exported row, where each comes from, and how often it is filled for mortgage brokers
FieldWhere it comes fromFilled for mortgage brokers
PhoneThe Google Maps listing.95.8%
WebsiteThe listing.82.9%
EmailThe business’s own website, or open data such as Overture Maps.45.6%
Rating, number of reviewsThe listing.56.4% have a review
ChainOur matching of names and websites.45.3% belong to one
Facebook, Instagram, LinkedIn linksLinks found on the website.42.0%, 35.1%, 37.3% of the websites read
Website builderRead on the website (WordPress, Wix…).29.9% of the websites read
Ad tagsRead on the website (Meta, Google Ads…).15.9% of the websites read

Source: Primavera, snapshot 2026-11. Website fields: the 82,487 sites Primavera read, 90.3% of the 91,369 listings with a website link.

California has the most mortgage brokers and lenders, Colorado the most per resident

Mortgage brokers per 10,000 residents, by state

110,231 mortgage brokers and lenders on Google Maps, November 9, 2026.

Delaware: 300 mortgage brokers and lenders, 2.9 per 10,000 residentsDE2.9District of Columbia: 143 mortgage brokers and lenders, 2.0 per 10,000 residentsDC2.0Florida: 9,771 mortgage brokers and lenders, 4.2 per 10,000 residentsFL4.2Georgia: 3,126 mortgage brokers and lenders, 2.8 per 10,000 residentsGA2.8Hawaii: 440 mortgage brokers and lenders, 3.0 per 10,000 residentsHI3.0Idaho: 866 mortgage brokers and lenders, 4.3 per 10,000 residentsID4.3Illinois: 3,767 mortgage brokers and lenders, 3.0 per 10,000 residentsIL3.0Indiana: 1,713 mortgage brokers and lenders, 2.5 per 10,000 residentsIN2.5Iowa: 546 mortgage brokers and lenders, 1.7 per 10,000 residentsIA1.7Kansas: 720 mortgage brokers and lenders, 2.4 per 10,000 residentsKS2.4Kentucky: 1,105 mortgage brokers and lenders, 2.4 per 10,000 residentsKY2.4Louisiana: 1,127 mortgage brokers and lenders, 2.5 per 10,000 residentsLA2.5Maine: 306 mortgage brokers and lenders, 2.2 per 10,000 residentsME2.2Maryland: 2,055 mortgage brokers and lenders, 3.3 per 10,000 residentsMD3.3Massachusetts: 1,785 mortgage brokers and lenders, 2.5 per 10,000 residentsMA2.5Michigan: 2,681 mortgage brokers and lenders, 2.6 per 10,000 residentsMI2.6Minnesota: 1,859 mortgage brokers and lenders, 3.2 per 10,000 residentsMN3.2Mississippi: 479 mortgage brokers and lenders, 1.6 per 10,000 residentsMS1.6Missouri: 1,935 mortgage brokers and lenders, 3.1 per 10,000 residentsMO3.1Montana: 331 mortgage brokers and lenders, 2.9 per 10,000 residentsMT2.9Nebraska: 362 mortgage brokers and lenders, 1.8 per 10,000 residentsNE1.8Nevada: 1,624 mortgage brokers and lenders, 5.0 per 10,000 residentsNV5.0New Hampshire: 458 mortgage brokers and lenders, 3.3 per 10,000 residentsNH3.3New Jersey: 3,114 mortgage brokers and lenders, 3.3 per 10,000 residentsNJ3.3New Mexico: 631 mortgage brokers and lenders, 3.0 per 10,000 residentsNM3.0New York: 3,302 mortgage brokers and lenders, 1.7 per 10,000 residentsNY1.7North Carolina: 3,177 mortgage brokers and lenders, 2.9 per 10,000 residentsNC2.9North Dakota: 140 mortgage brokers and lenders, 1.8 per 10,000 residentsND1.8Ohio: 3,412 mortgage brokers and lenders, 2.9 per 10,000 residentsOH2.9Oklahoma: 742 mortgage brokers and lenders, 1.8 per 10,000 residentsOK1.8Oregon: 1,972 mortgage brokers and lenders, 4.6 per 10,000 residentsOR4.6Pennsylvania: 2,653 mortgage brokers and lenders, 2.0 per 10,000 residentsPA2.0Rhode Island: 423 mortgage brokers and lenders, 3.8 per 10,000 residentsRI3.8South Carolina: 1,909 mortgage brokers and lenders, 3.5 per 10,000 residentsSC3.5South Dakota: 195 mortgage brokers and lenders, 2.1 per 10,000 residentsSD2.1Tennessee: 2,423 mortgage brokers and lenders, 3.4 per 10,000 residentsTN3.4Texas: 9,004 mortgage brokers and lenders, 2.9 per 10,000 residentsTX2.9Utah: 2,062 mortgage brokers and lenders, 5.9 per 10,000 residentsUT5.9Vermont: 70 mortgage brokers and lenders, 1.1 per 10,000 residentsVT1.1Virginia: 2,767 mortgage brokers and lenders, 3.1 per 10,000 residentsVA3.1Washington: 3,600 mortgage brokers and lenders, 4.5 per 10,000 residentsWA4.5West Virginia: 231 mortgage brokers and lenders, 1.3 per 10,000 residentsWV1.3Wisconsin: 1,261 mortgage brokers and lenders, 2.1 per 10,000 residentsWI2.1Wyoming: 167 mortgage brokers and lenders, 2.8 per 10,000 residentsWY2.8Alaska: 182 mortgage brokers and lenders, 2.5 per 10,000 residentsAK2.5Connecticut: 988 mortgage brokers and lenders, 2.7 per 10,000 residentsCT2.7California: 15,883 mortgage brokers and lenders, 4.0 per 10,000 residentsCA4.0Colorado: 3,591 mortgage brokers and lenders, 6.0 per 10,000 residentsCO6.0Arizona: 3,903 mortgage brokers and lenders, 5.1 per 10,000 residentsAZ5.1Arkansas: 616 mortgage brokers and lenders, 2.0 per 10,000 residentsAR2.0Alabama: 1,359 mortgage brokers and lenders, 2.6 per 10,000 residentsAL2.6
  • 1.1–2.0
  • 2.1–2.5
  • 2.6–2.9
  • 3.0–3.4
  • 3.5–6.0
The 50 states and the District of Columbia by number of mortgage brokers and lenders, with listings per 10,000 residents and the share with an email
#StateListingsPer 10,000 residentsWith an emailvs national (pts)
1California15,8834.049.5%+3.9 pts
2Florida9,7714.246.3%+0.7 pts
3Texas9,0042.946.9%+1.3 pts
4Arizona3,9035.145.8%+0.2 pts
5Illinois3,7673.049.7%+4.1 pts
6Washington3,6004.551.8%+6.2 pts
7Colorado3,5916.047.1%+1.5 pts
8Ohio3,4122.936.5%−9.1 pts
9New York3,3021.750.5%+4.9 pts
10North Carolina3,1772.943.0%−2.6 pts
11Georgia3,1262.846.3%+0.7 pts
12New Jersey3,1143.346.0%+0.4 pts
13Virginia2,7673.146.9%+1.3 pts
14Michigan2,6812.645.1%−0.5 pts
15Pennsylvania2,6532.043.1%−2.5 pts
16Tennessee2,4233.440.3%−5.3 pts
17Utah2,0625.946.6%+1.0 pts
18Maryland2,0553.346.3%+0.7 pts
19Oregon1,9724.652.0%+6.4 pts
20Missouri1,9353.141.6%−4.0 pts
21South Carolina1,9093.541.6%−4.0 pts
22Minnesota1,8593.248.5%+2.9 pts
23Massachusetts1,7852.548.0%+2.4 pts
24Indiana1,7132.545.4%−0.2 pts
25Nevada1,6245.047.2%+1.6 pts
26Alabama1,3592.633.8%−11.8 pts
27Wisconsin1,2612.140.5%−5.1 pts
28Louisiana1,1272.542.9%−2.7 pts
29Kentucky1,1052.444.9%−0.7 pts
30Connecticut9882.749.0%+3.4 pts
31Idaho8664.341.8%−3.8 pts
32Oklahoma7421.840.0%−5.6 pts
33Kansas7202.439.0%−6.6 pts
34New Mexico6313.043.7%−1.9 pts
35Arkansas6162.030.0%−15.6 pts
36Iowa5461.744.0%−1.6 pts
37Mississippi4791.631.9%−13.7 pts
38New Hampshire4583.338.9%−6.7 pts
39Hawaii4403.043.4%−2.2 pts
40Rhode Island4233.842.1%−3.5 pts
41Nebraska3621.853.9%+8.3 pts
42Montana3312.942.0%−3.6 pts
43Maine3062.247.4%+1.8 pts
44Delaware3002.931.7%−13.9 pts
45West Virginia2311.3——
46South Dakota1952.1——
47Alaska1822.5——
48Wyoming1672.8——
49District of Columbia1432.0——
50North Dakota1401.8——
51Vermont701.1——

All US mortgage brokers and lenders: 45.6% with an email

California has 15,883 mortgage brokers and lenders; Colorado has 6.0 per 10,000 residents. The share with an email runs from 30.0% in Arkansas to 53.9% in Nebraska, among the 44 states with 300 listings or more. 2,955 listings (2.7%) serve an area with no public address: they count in the national total, in no state.

Source: Primavera, November 9, 2026. Residents: U.S. Census Bureau, 2024 estimates. A share with an email is shown for states with 300 listings or more.

Mortgage brokers: the Meta pixel or Facebook plugin on 11.5% of websites, against 8.8% for all businesses

Ad tags and website builders on the websites of mortgage brokers and lenders, against all US businesses
On the websiteMortgage brokersAll US businessesRank of trades
Meta pixel or Facebook plugin11.5%8.8%11 of 36
Google Ads tag6.5%6.1%15 of 36
Google Analytics or Tag Manager36.4%38.5%22 of 36
Any ad tag15.9%13.1%13 of 36
WordPress24.8%29.2%25 of 36
Wix1.7%7.1%34 of 36
Squarespace1.5%5.6%31 of 36
Any recognized builder29.9%43.7%32 of 36

Against the average US business, the Google Ads tag is slightly more common on the websites of mortgage brokers and lenders (15th of 36), and the Meta tag about one and a half times as common (11th of 36).

37.3% of their websites link to LinkedIn, among the highest shares of any trade: loan officers sell through their network.

Note: Shares of the 82,487 websites Primavera read. The Meta tag also loads Facebook’s buttons and chat, so its share is an upper bound. GoDaddy, Weebly and Duda sites count as no recognized builder.

Rated 4.70 stars on average, 8.6% under 4

Google ratings and reviews of mortgage brokers and lenders, against all US businesses
On Google MapsMortgage brokersAll US businesses
Average Google rating4.704.44
Median number of reviews1011
Rated under 4 stars8.6%17.4%
No review at all43.6%42.2%

Mortgage brokers rank sixth of the 36 trades we measure by average rating; 8.6% of those rated sit under 4 stars, against 17.4% of all rated US businesses.

43.6% have no review: loan officers’ own listings often stay bare.

45.3% belong to a chain or network

Banks appear too, through the listings of their home-loan officers; the names below are mortgage companies.

Networks among mortgage brokers and lenders, by number of listings
NetworkListingsShare of the trade
CrossCountry Mortgage4,5794.2%
Guild Mortgage2,8302.6%
New American Funding2,4612.2%

Across all US businesses, the share is 7.9%. The search’s “Hide chains” setting leaves them out.

The whole list: $119 on Agency, about $650 in Pro credits

What a national list of mortgage brokers and lenders costs, from Primavera and from list vendors that publish a price
SourcePriceWhat you get
Primavera Agency$119 a month (€99 excl. VAT)All 110,231 mortgage brokers and lenders, or the 50,248 with an email, in one month: exports are unlimited under fair use, up to 2,000,000 US businesses in any 30 days.
Primavera Proabout $650 for all 110,231; about $296 for the 50,248 with an email1 credit per business exported; $59 a month (€49 excl. VAT) for 10,000 credits, top-ups at the same rate.

Checking the addresses costs 1 credit per address, on either plan. Both plans export from the web app, the API, or Claude through our MCP server. Generalist brokers price by the record: Exact Data publishes $0.30 per business contact, email “if available”. How fair use works.

Prices: Primavera’s price grid; list vendors’ pages read November 4, 2026, linked in the table. Vendors count records their own way, often people.

Mortgage brokers compared with three related trades
TradeListingsWith an emailGoogle Ads tagAverage rating
Mortgage brokers110,23145.6%6.5%4.70
Real estate agents689,48844.3%7.2%4.73
Accountants and CPAs117,67443.2%3.7%4.56
Lawyers290,08944.9%8.3%4.40

Source: Primavera, November 9, 2026. Google Ads tag: share of the websites read.

What these figures don’t say

  • Brokers apart from lenders. Google Maps does not separate them.
  • Loan officers or offices. Both are listed; an office can have one listing per officer.
  • NMLS licensing. A listing is not a license.
  • People’s contacts. The email is the one the business publishes.
  • Whether an address delivers. Checks run on request, once the list exists.

Questions

Is this a list of brokers or of lenders?

Both: Google Maps does not separate them. 45.3% of the 110,231 listings belong to a lender’s network, mostly loan officers’ own listings.

Why are banks in a mortgage list?

Because their home-loan officers have Google Maps listings in the mortgage categories. The search’s “Hide chains” setting leaves networks out, to keep independent brokers.

How much does a mortgage broker email list cost?

The 50,248 listings with an email cost 50,248 credits, about $296 on Pro, or one month of Agency.

Method and data

Snapshot 2026-11, read November 9, 2026
What is counted
The Google Maps categories “Mortgage broker” and “Mortgage lender”, which Google does not separate. Many listings are those of loan officers at a lender or a bank branch. 110,231 listings, counted on October 29, 2026 and read on November 9, 2026.
Google Maps categories
2 categories: Mortgage lender and Mortgage broker.
Website signals
Read on the 82,487 own websites Primavera could open; links to social networks or booking platforms are not read.
Updates
Websites are read again every day; the figures on this page are refreshed every month. Sources and definitions: how Primavera’s data is built.
Cite this page
Louis-Marie Giudicenti (2026). “Mortgage broker email list (2026).” Primavera. Data: snapshot 2026-11, November 9, 2026. https://primaverapp.com/en/email-lists/mortgage-brokers

Written by Louis-Marie Giudicenti

Founder of Primavera. Primavera sells lists of local businesses built from the same database.

Published
Updated

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