Insurance agency email list (2026)
By Louis-Marie Giudicenti. Published . Updated . Data read .
An insurance agency email list is a file of insurance agencies and brokers with their business email, phone number and address. Primavera counts 270,376 insurance agencies on Google Maps in the United States as of November 9, 2026: 127,571 of them (47.2%) come with an email address, 75.4% with a website and 97.2% with a phone number. More than a quarter carry a carrier’s or network’s name (28.4%), and their websites rank among the top five for Meta ads.
- 270,376
- insurance agencies on Google Maps in the US
- 127,571
- with an email address47.2% of them; 30.1% of all US businesses
- 75.4%
- have a websiteall US businesses: 58.1%
- 97.2%
- list a phone numberall US businesses: 78.5%
Source: Primavera’s database of Google Maps listings, snapshot 2026-11 (counts computed October 29, 2026, read November 9, 2026). Service points such as lockers are left out.
Rows are agencies, brokers and carriers’ local offices on Google Maps, all lines (auto, home, life, health). Files of “licensed agents” count people, often more than a million; the Census Bureau counts 133,728 agencies and brokerages with paid employees (2023). A carrier’s agent counts here when the agency has its own listing: 270,376 listings.
Other counts: U.S. Census Bureau, County Business Patterns 2023 (NAICS 524210, Insurance Agencies and Brokerages). Read November 4, 2026.
What a row contains, and how often each field is filled for insurance agencies
Every row has the business name, its Google Maps categories, its address or the area it serves, and the link to its listing. The other fields depend on what each business publishes. You pick the columns of your CSV or Excel file.
| Field | Where it comes from | Filled for insurance agencies |
|---|---|---|
| Phone | The Google Maps listing. | 97.2% |
| Website | The listing. | 75.4% |
| The business’s own website, or open data such as Overture Maps. | 47.2% | |
| Rating, number of reviews | The listing. | 66.6% have a review |
| Chain | Our matching of names and websites. | 28.4% belong to one |
| Facebook, Instagram, LinkedIn links | Links found on the website. | 46.8%, 24.7%, 31.0% of the websites read |
| Website builder | Read on the website (WordPress, Wix…). | 31.6% of the websites read |
| Ad tags | Read on the website (Meta, Google Ads…). | 21.0% of the websites read |
Source: Primavera, snapshot 2026-11. Website fields: the 169,891 sites Primavera read, 83.3% of the 203,913 listings with a website link.
Texas has the most insurance agencies, Nebraska the most per resident
Insurance agencies per 10,000 residents, by state
270,376 insurance agencies on Google Maps, November 9, 2026.
- 3.6–6.2
- 6.4–7.2
- 7.3–8.1
- 8.2–8.9
- 9.1–12.3
| # | State | Listings | Per 10,000 residents | With an email | vs national (pts) |
|---|---|---|---|---|---|
| 1 | Texas | 28,796 | 9.2 | 48.3% | +1.1 pts |
| 2 | California | 28,701 | 7.3 | 45.2% | −2.0 pts |
| 3 | Florida | 22,723 | 9.7 | 50.7% | +3.5 pts |
| 4 | New York | 11,325 | 5.7 | 44.3% | −2.9 pts |
| 5 | Illinois | 10,919 | 8.6 | 46.7% | −0.5 pts |
| 6 | Georgia | 9,785 | 8.8 | 44.0% | −3.2 pts |
| 7 | Pennsylvania | 9,103 | 7.0 | 51.4% | +4.2 pts |
| 8 | Ohio | 8,499 | 7.2 | 50.3% | +3.1 pts |
| 9 | North Carolina | 7,698 | 7.0 | 49.0% | +1.8 pts |
| 10 | Michigan | 7,482 | 7.4 | 51.4% | +4.2 pts |
| 11 | Missouri | 6,311 | 10.1 | 51.5% | +4.3 pts |
| 12 | Tennessee | 5,742 | 7.9 | 46.9% | −0.3 pts |
| 13 | Arizona | 5,736 | 7.6 | 46.9% | −0.3 pts |
| 14 | Indiana | 5,671 | 8.2 | 47.4% | +0.2 pts |
| 15 | New Jersey | 5,461 | 5.7 | 45.5% | −1.7 pts |
| 16 | Virginia | 5,419 | 6.2 | 49.2% | +2.0 pts |
| 17 | Colorado | 5,414 | 9.1 | 47.0% | −0.2 pts |
| 18 | Minnesota | 4,927 | 8.5 | 50.0% | +2.8 pts |
| 19 | Washington | 4,540 | 5.7 | 48.7% | +1.5 pts |
| 20 | Wisconsin | 4,388 | 7.4 | 49.2% | +2.0 pts |
| 21 | South Carolina | 4,262 | 7.8 | 48.0% | +0.8 pts |
| 22 | Alabama | 4,172 | 8.1 | 43.1% | −4.1 pts |
| 23 | Oklahoma | 4,026 | 9.8 | 47.3% | +0.1 pts |
| 24 | Louisiana | 3,892 | 8.5 | 39.5% | −7.7 pts |
| 25 | Massachusetts | 3,747 | 5.3 | 45.2% | −2.0 pts |
| 26 | Maryland | 3,624 | 5.8 | 45.2% | −2.0 pts |
| 27 | Iowa | 3,461 | 10.7 | 48.7% | +1.5 pts |
| 28 | Kentucky | 3,275 | 7.1 | 51.1% | +3.9 pts |
| 29 | Kansas | 3,257 | 11.0 | 49.4% | +2.2 pts |
| 30 | Oregon | 2,972 | 7.0 | 48.5% | +1.3 pts |
| 31 | Arkansas | 2,757 | 8.9 | 40.7% | −6.5 pts |
| 32 | Connecticut | 2,703 | 7.4 | 45.8% | −1.4 pts |
| 33 | Mississippi | 2,615 | 8.9 | 45.0% | −2.2 pts |
| 34 | Utah | 2,543 | 7.3 | 46.5% | −0.7 pts |
| 35 | Nebraska | 2,467 | 12.3 | 44.7% | −2.5 pts |
| 36 | Nevada | 2,467 | 7.6 | 44.1% | −3.1 pts |
| 37 | Idaho | 1,710 | 8.5 | 46.5% | −0.7 pts |
| 38 | West Virginia | 1,498 | 8.5 | 52.2% | +5.0 pts |
| 39 | New Mexico | 1,480 | 6.9 | 41.4% | −5.8 pts |
| 40 | Montana | 1,113 | 9.8 | 45.5% | −1.7 pts |
| 41 | South Dakota | 1,061 | 11.5 | 40.8% | −6.4 pts |
| 42 | Maine | 953 | 6.8 | 37.9% | −9.3 pts |
| 43 | North Dakota | 941 | 11.8 | 41.2% | −6.0 pts |
| 44 | New Hampshire | 908 | 6.4 | 48.2% | +1.0 pts |
| 45 | Rhode Island | 687 | 6.2 | 44.1% | −3.1 pts |
| 46 | Hawaii | 630 | 4.4 | 41.4% | −5.8 pts |
| 47 | Delaware | 563 | 5.4 | 48.1% | +0.9 pts |
| 48 | Wyoming | 507 | 8.6 | 44.2% | −3.0 pts |
| 49 | Vermont | 418 | 6.4 | 37.6% | −9.6 pts |
| 50 | Alaska | 294 | 4.0 | — | — |
| 51 | District of Columbia | 256 | 3.6 | — | — |
All US insurance agencies: 47.2% with an email
Texas has 28,796 insurance agencies; Nebraska has 12.3 per 10,000 residents. The share with an email runs from 37.6% in Vermont to 52.2% in West Virginia, among the 49 states with 300 listings or more. 6,477 listings (2.4%) serve an area with no public address: they count in the national total, in no state.
Source: Primavera, November 9, 2026. Residents: U.S. Census Bureau, 2024 estimates. A share with an email is shown for states with 300 listings or more.
Insurance agencies: the Meta pixel or Facebook plugin on 17.7% of websites, against 8.8% for all businesses
| On the website | Insurance agencies | All US businesses | Rank of trades |
|---|---|---|---|
| Meta pixel or Facebook plugin | 17.7% | 8.8% | 5 of 36 |
| Google Ads tag | 4.4% | 6.1% | 20 of 36 |
| Google Analytics or Tag Manager | 34.3% | 38.5% | 26 of 36 |
| Any ad tag | 21.0% | 13.1% | 5 of 36 |
| WordPress | 25.5% | 29.2% | 23 of 36 |
| Wix | 4.1% | 7.1% | 29 of 36 |
| Squarespace | 1.8% | 5.6% | 29 of 36 |
| Any recognized builder | 31.6% | 43.7% | 30 of 36 |
Against the average US business, the Google Ads tag is about three quarters as common on the websites of insurance agencies (20th of 36), and the Meta tag about twice as common (fifth of the 36 trades we measure).
The Meta tag sits on 17.7% of agency websites, while the Google Ads tag is rarer than average (4.4%): agencies lean on Facebook more than on Google search.
Note: Shares of the 169,891 websites Primavera read. The Meta tag also loads Facebook’s buttons and chat, so its share is an upper bound. GoDaddy, Weebly and Duda sites count as no recognized builder.
Rated 4.51 stars on average, 14.4% under 4
| On Google Maps | Insurance agencies | All US businesses |
|---|---|---|
| Average Google rating | 4.51 | 4.44 |
| Median number of reviews | 10 | 11 |
| Rated under 4 stars | 14.4% | 17.4% |
| No review at all | 33.4% | 42.2% |
Insurance agencies rank 21st of the 36 trades we measure by average rating; 14.4% of those rated sit under 4 stars, against 17.4% of all rated US businesses.
33.4% of agencies have no review, a quick way to tell busy offices from dormant ones.
28.4% belong to a chain or network
We publish no brand ranking here: captive agents often name their listing after themselves, so the largest carriers are undercounted. The share above is a lower bound.
Across all US businesses, the share is 7.9%. The search’s “Hide chains” setting leaves them out.
The whole list: $119 on Agency, about $1,595 in Pro credits
| Source | Price | What you get |
|---|---|---|
| Primavera Agency | $119 a month (€99 excl. VAT) | All 270,376 insurance agencies, or the 127,571 with an email, in one month: exports are unlimited under fair use, up to 2,000,000 US businesses in any 30 days. |
| Primavera Pro | about $1,595 for all 270,376; about $753 for the 127,571 with an email | 1 credit per business exported; $59 a month (€49 excl. VAT) for 10,000 credits, top-ups at the same rate. |
| Exact Data | $9,304 | “Insurance Agents”: 31,013 contacts, $0.30 per contact; email address “if available”. |
Checking the addresses costs 1 credit per address, on either plan. Both plans export from the web app, the API, or Claude through our MCP server. How fair use works.
Prices: Primavera’s price grid; list vendors’ pages read November 4, 2026, linked in the table. Vendors count records their own way, often people.
Insurance agencies next to related trades
| Trade | Listings | With an email | Google Ads tag | Average rating |
|---|---|---|---|---|
| Insurance agencies | 270,376 | 47.2% | 4.4% | 4.51 |
| Lawyers | 290,089 | 44.9% | 8.3% | 4.40 |
| Real estate agents | 689,488 | 44.3% | 7.2% | 4.73 |
| Auto dealers | 146,014 | 40.3% | 7.1% | 4.23 |
Source: Primavera, November 9, 2026. Google Ads tag: share of the websites read.
What these figures don’t say
- Captive or independent. A carrier’s agent who names the listing after themselves looks independent here.
- Lines of business. Auto, health and life agencies are counted together; the search can keep one category.
- Licensed agents. An agency of ten counts once.
- People’s contacts. The email is the one the business publishes.
- Whether an address delivers. Checks run on request, once the list exists.
Questions
Are captive agents of the big carriers included?
Yes, when their agency has a Google Maps listing. Only 28.4% of listings carry a carrier’s or network’s name, so many captive agents appear under their own name.
How many insurance agencies are there in the US?
Primavera counts 270,376 insurance agency listings on Google Maps (November 9, 2026); the Census Bureau, 133,728 agencies and brokerages with employees (2023).
How much does an insurance agency email list cost?
The 127,571 agencies with an email cost 127,571 credits, about $753 on Pro, or one month of Agency. Exact Data publishes $9,304 for 31,013 insurance agent contacts.
Method and data
Snapshot 2026-11, read November 9, 2026- What is counted
- Insurance agencies and brokers listed on Google Maps, all lines (auto, health, life, home), and carriers’ local offices. An agency of a network counts once per address. 270,376 listings, counted on October 29, 2026 and read on November 9, 2026.
- Google Maps categories
- 14 categories; the largest are Insurance agency, Auto insurance agency, Insurance broker and Health insurance agency.
- Website signals
- Read on the 169,891 own websites Primavera could open; links to social networks or booking platforms are not read.
- Updates
- Websites are read again every day; the figures on this page are refreshed every month. Sources and definitions: how Primavera’s data is built.
- Cite this page
- Louis-Marie Giudicenti (2026). “Insurance agency email list (2026).” Primavera. Data: snapshot 2026-11, November 9, 2026. https://primaverapp.com/en/email-lists/insurance-agencies
Written by Louis-Marie Giudicenti
Founder of Primavera. Primavera sells lists of local businesses built from the same database.
Published
Updated
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