Beauty salon email list (2026)
By Louis-Marie Giudicenti. Published . Updated . Data read .
A US beauty salon email list is a file of beauty, nail, lash and waxing salons with their business email, phone number and address. Primavera counts 359,219 beauty salons on Google Maps in the United States as of November 9, 2026: 148,911 of them (41.5%) come with an email address, 54.2% with a website and 89.9% with a phone number. Instagram matters more than Facebook to them: 47.7% of their websites link to Instagram, 41.1% to Facebook.
- 359,219
- beauty salons on Google Maps in the United States
- 148,911
- with an email address41.5% of them; 30.1% of all US businesses
- 54.2%
- have a websiteall US businesses: 58.1%
- 89.9%
- list a phone numberall US businesses: 78.5%
The email share of beauty salons in the United States is 11.4 points above the 30.1% of all US businesses; the same list shows 26.1% in Canada and 25.2% in the UK.
Source: Primavera’s database of Google Maps listings, snapshot 2026-11, read November 9, 2026. Service points such as lockers are left out.
A row is one salon’s listing: 359,219 beauty, nail, lash and waxing salons in the United States. Hair salons are a separate list, even when one business does both.
Four ways to take the list, from 359,219 beauty salons down to the 148,911 with an email
Each count opens the matching search in Primavera’s free preview, before any account or payment.
| The list | Listings | Share | Open the search |
|---|---|---|---|
| All beauty salons in the United States | 359,219 | 100.0% | See the 359,219 beauty salons |
| With an email address | 148,911 | 41.5% | See the 148,911 beauty salons with an email address |
| With a phone number | 323,090 | 89.9% | See the 323,090 beauty salons with a phone number |
| Without a website | 164,542 | 45.8% | See the 164,542 beauty salons without a website |
164,542 beauty salons (45.8%) have no website at all, against 41.9% of all US businesses: a larger market for web agencies than the average.
| Field | Where it comes from | Filled for beauty salons |
|---|---|---|
| The business’s own website, or open data such as Overture Maps. | 41.5% | |
| Phone | The Google Maps listing. | 89.9% |
| Website | The listing. | 54.2% |
| Rating, number of reviews | The listing. | 82.1% have a review |
| Facebook, Instagram, LinkedIn links | Links found on the website. | 41.1%, 47.7%, 5.9% of the websites read |
| Website builder, ad tags | Read on the website (WordPress, Meta, Google Ads…). | 36.2%, 8.6% of the websites read |
Source: Primavera, snapshot 2026-11. Website fields: the 145,839 sites Primavera read, 74.9% of the 194,677 listings with a website link. You pick the columns of your CSV or Excel file.
California has the most beauty salons, Rhode Island the most per resident
Beauty salons per 10,000 residents, by state
359,219 beauty salons on Google Maps, November 9, 2026.
- 7.3–8.9
- 9.0–9.6
- 9.8–10.3
- 10.4–10.9
- 11.0–13.6
| # | State | Listings | Per 10,000 residents | With an email | vs national (pts) |
|---|---|---|---|---|---|
| 1 | California | 41,883 | 10.6 | 40.1% | −1.4 pts |
| 2 | Texas | 34,566 | 11.0 | 41.4% | −0.1 pts |
| 3 | Florida | 30,775 | 13.2 | 40.7% | −0.8 pts |
| 4 | New York | 20,801 | 10.5 | 37.3% | −4.2 pts |
| 5 | Georgia | 12,864 | 11.5 | 39.9% | −1.6 pts |
| 6 | North Carolina | 12,592 | 11.4 | 42.3% | +0.8 pts |
| 7 | Illinois | 12,261 | 9.6 | 43.7% | +2.2 pts |
| 8 | Pennsylvania | 11,892 | 9.1 | 39.8% | −1.7 pts |
| 9 | Ohio | 10,516 | 8.8 | 44.9% | +3.4 pts |
| 10 | New Jersey | 9,983 | 10.5 | 43.5% | +2.0 pts |
| 11 | Michigan | 9,127 | 9.0 | 44.6% | +3.1 pts |
| 12 | Virginia | 8,271 | 9.4 | 45.7% | +4.2 pts |
| 13 | Massachusetts | 7,846 | 11.0 | 49.3% | +7.8 pts |
| 14 | Arizona | 7,823 | 10.3 | 42.8% | +1.3 pts |
| 15 | Washington | 7,819 | 9.8 | 46.7% | +5.2 pts |
| 16 | Tennessee | 7,577 | 10.5 | 41.3% | −0.2 pts |
| 17 | Indiana | 6,516 | 9.4 | 40.7% | −0.8 pts |
| 18 | Maryland | 6,484 | 10.4 | 43.4% | +1.9 pts |
| 19 | Wisconsin | 6,107 | 10.2 | 47.1% | +5.6 pts |
| 20 | South Carolina | 5,953 | 10.9 | 41.2% | −0.3 pts |
| 21 | Missouri | 5,781 | 9.3 | 41.4% | −0.1 pts |
| 22 | Colorado | 5,735 | 9.6 | 48.4% | +6.9 pts |
| 23 | Alabama | 5,373 | 10.4 | 35.5% | −6.0 pts |
| 24 | Louisiana | 4,795 | 10.4 | 37.3% | −4.2 pts |
| 25 | Minnesota | 4,705 | 8.1 | 48.9% | +7.4 pts |
| 26 | Connecticut | 4,436 | 12.1 | 43.5% | +2.0 pts |
| 27 | Oregon | 4,216 | 9.9 | 46.9% | +5.4 pts |
| 28 | Oklahoma | 4,111 | 10.0 | 37.1% | −4.4 pts |
| 29 | Nevada | 4,046 | 12.4 | 44.0% | +2.5 pts |
| 30 | Utah | 3,961 | 11.3 | 40.1% | −1.4 pts |
| 31 | Kentucky | 3,905 | 8.5 | 37.3% | −4.2 pts |
| 32 | Iowa | 3,250 | 10.0 | 39.8% | −1.7 pts |
| 33 | Arkansas | 3,201 | 10.4 | 37.5% | −4.0 pts |
| 34 | Mississippi | 2,944 | 10.0 | 34.1% | −7.4 pts |
| 35 | Kansas | 2,790 | 9.4 | 41.8% | +0.3 pts |
| 36 | Idaho | 2,506 | 12.5 | 41.5% | 0.0 pts |
| 37 | Nebraska | 1,923 | 9.6 | 41.7% | +0.2 pts |
| 38 | New Mexico | 1,830 | 8.6 | 34.9% | −6.6 pts |
| 39 | Rhode Island | 1,508 | 13.6 | 43.6% | +2.1 pts |
| 40 | West Virginia | 1,500 | 8.5 | 34.9% | −6.6 pts |
| 41 | New Hampshire | 1,452 | 10.3 | 51.7% | +10.2 pts |
| 42 | Hawaii | 1,311 | 9.1 | 42.2% | +0.7 pts |
| 43 | Maine | 1,251 | 8.9 | 45.8% | +4.3 pts |
| 44 | Montana | 1,228 | 10.8 | 43.1% | +1.6 pts |
| 45 | Delaware | 985 | 9.4 | 41.1% | −0.4 pts |
| 46 | South Dakota | 811 | 8.8 | 44.4% | +2.9 pts |
| 47 | North Dakota | 787 | 9.9 | 45.5% | +4.0 pts |
| 48 | Wyoming | 667 | 11.4 | 38.7% | −2.8 pts |
| 49 | Alaska | 565 | 7.6 | 47.4% | +5.9 pts |
| 50 | District of Columbia | 513 | 7.3 | 48.1% | +6.6 pts |
| 51 | Vermont | 495 | 7.6 | 41.0% | −0.5 pts |
All US beauty salons: 41.5% with an email
California has 41,883 beauty salons (11.7% of the country); Rhode Island has 13.6 per 10,000 residents. The share with an email runs from 34.1% in Mississippi to 51.7% in New Hampshire, among the 51 states with 300 listings or more. 4,982 listings (1.4%) serve an area with no public address: they count in the national total, in no state.
Source: Primavera, November 9, 2026. Residents: U.S. Census Bureau, 2024 estimates. A share with an email is shown for states with 300 listings or more.
Beauty salons: Wix on 9.0% of websites, against 7.1% for all US businesses
| On the website | Beauty salons | All US businesses | Rank among US lists |
|---|---|---|---|
| Meta pixel or Facebook plugin | 6.4% | 8.8% | 11 of 13 |
| Google Ads tag | 3.3% | 6.1% | 12 of 13 |
| Google Analytics or Tag Manager | 30.6% | 38.5% | 12 of 13 |
| WordPress | 18.8% | 29.2% | 12 of 13 |
| Wix | 9.0% | 7.1% | 6 of 13 |
| Squarespace | 5.9% | 5.6% | 7 of 13 |
| Shopify | 2.0% | 2.2% | 2 of 13 |
| Link to Instagram | 47.7% | 35.1% | 4 of 13 |
| Link to LinkedIn | 5.9% | 17.7% | 11 of 13 |
Against the average US business, the websites of beauty salons carry the Google Ads tag less often and the Meta tag about three quarters as often; beauty salons rank twelfth for Google Ads among the 13 lists we measured in the United States.
45.8% of US beauty salons have no website, so the Google listing is their shop window: the median salon has 27 reviews.
Note: Shares of the 145,839 websites Primavera read. The Meta tag also loads Facebook’s buttons and chat, so its share is an upper bound.
Rated 4.62 stars on average, 9.0% under 4
| On Google Maps | Beauty salons | All US businesses |
|---|---|---|
| Average Google rating | 4.62 | 4.44 |
| Median number of reviews | 27 | 11 |
| Rated under 4 stars | 9.0% | 17.4% |
| No review at all | 17.9% | 42.2% |
Beauty salons come fourth by average rating among the 13 lists we measured in the United States; 17.9% of the listings have no review yet, against 42.2% of all US businesses.
4.1% belong to a chain or network
| Network | Listings | Share of the list |
|---|---|---|
| Great Clips | 3,368 | 0.9% |
| Supercuts | 1,220 | 0.3% |
| Ulta Beauty | 1,194 | 0.3% |
| European Wax Center | 1,088 | 0.3% |
Across all US businesses, the share is 7.9%. Networks among beauty salons include Great Clips, Supercuts, Ulta Beauty; the search’s “Hide chains” setting leaves chain locations out before you export.
Beauty salons in 7 countries: the United States ranks first for the share with an email
| Country | Listings | With an email | With a website | Google Ads tag |
|---|---|---|---|---|
| United States | 359,219 | 41.5% | 54.2% | 3.3% |
| Canada | 45,471 | 26.1% | 53.2% | 4.6% |
| United Kingdom | 88,521 | 25.2% | 54.3% | 2.9% |
| France | 78,740 | 37.1% | 65.1% | 4.6% |
| Belgium | 15,202 | 33.8% | 60.7% | 3.1% |
| Switzerland | 15,006 | 36.3% | 70.7% | 3.9% |
| Luxembourg | 667 | 23.7% | 63.3% | 3.5% |
Among the 7 countries Primavera has built, beauty salons publish an email most often in the US (41.5%) and least often in Luxembourg (23.7%).
Source: Primavera, November 9, 2026. Google Ads tag: share of the websites read, where Primavera measured the list in that country. Shares on fewer than 300 listings are not shown.
Beauty salons next to the other large lists in the United States
| List | Listings | With an email | With a website |
|---|---|---|---|
| Restaurants | 1,007,973 | 36.5% | 70.8% |
| Real estate agents | 689,488 | 44.3% | 73.3% |
| Contractors | 489,781 | 36.5% | 55.1% |
| Churches | 464,799 | 53.4% | 51.7% |
| Therapists and counselors | 436,866 | 38.5% | 60.9% |
| Nonprofits and associations | 429,250 | 48.6% | 66.9% |
| Beauty salons | 359,219 | 41.5% | 54.2% |
| Dentists | 340,830 | 36.4% | 59.7% |
| Auto repair shops | 336,536 | 36.9% | 44.7% |
| Lawyers | 290,089 | 44.9% | 72.2% |
By size, beauty salons are the seventh largest of the 597 lists that pass our thresholds in the United States; by the share with an email, they come fifth of these 10, where churches lead at 53.4%.
The whole list: $119 on Agency, about $2,119 in Pro credits
| Plan | Price | What you get |
|---|---|---|
| Primavera Agency | $119 a month (€99 excl. VAT) | All 359,219 beauty salons, or the 148,911 with an email, in one month: exports are unlimited under fair use, up to 2,000,000 US businesses in any 30 days. |
| Primavera Pro | about $2,119 for all 359,219; about $879 for the 148,911 with an email | 1 credit per business exported; $59 a month (€49 excl. VAT) for 10,000 credits, top-ups at the same rate. |
Checking the 148,911 addresses once the list exists costs 148,911 credits on either plan. Both plans export from the web app, the API, or Claude through our MCP server. How fair use works.
What these figures don’t say
- Booking platforms. A salon that books online may show its booking page as its website.
- Chairs and staff. A salon with ten chairs counts once, like a home studio.
- Whether an address delivers. Checks run on request, once the list exists.
Questions
How many beauty salons are there in the United States?
Primavera counts 359,219 beauty, nail, lash and waxing salons on Google Maps in the United States (November 9, 2026), 148,911 of them with an email. California has the most, 41,883.
Are beauty salons and hair salons on the same list?
No. Hair salons have their own Google Maps categories and their own list; a salon whose main category is “Hair salon” is not among these 359,219.
How much does a US beauty salon email list cost?
The 148,911 beauty salons with an email cost 148,911 credits on Pro, about $879, or fit in one month of the Agency plan at $119 a month.
Method and data
Snapshot 2026-11, read November 9, 2026- What is counted
- Beauty salons listed on Google Maps: beauty salon, nail salon, eyelash salon and waxing categories. Hair salons, barbers and spas are separate lists. 359,219 listings in the United States, read on November 9, 2026.
- Google Maps categories
- 4 categories: Beauty salon, Nail salon, Eyelash salon and Waxing hair removal service.
- How a business counts
- By its main Google Maps category, or by another of its categories when the main one is generic; a business counts once, however many of the list’s categories it has.
- Website signals
- Read on the 145,839 own websites Primavera could open; links to social networks or booking platforms are not read.
- Updates
- Websites are read again every day; the figures on this page are refreshed every month. Sources and definitions: how Primavera’s data is built.
- Cite this page
- Louis-Marie Giudicenti (2026). “Beauty salon email list (2026).” Primavera. Data: snapshot 2026-11, November 9, 2026. https://primaverapp.com/en/email-lists/beauty-salons
Written by Louis-Marie Giudicenti
Founder of Primavera. Primavera sells lists of local businesses built from the same database.
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Updated
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