Apollo and ZoomInfo for local businesses
Published . Updated . Apollo and ZoomInfo pages read ; Primavera figures of .
Apollo and ZoomInfo are built to reach people at companies, and their data pages give no count of the local businesses they cover. Apollo lists 240 million contacts and 30 million companies and now imports Google Maps results, up to 60 per search, on paid plans from $49 a seat a month billed yearly; ZoomInfo publishes no prices. Primavera counts 27,976,084 US businesses from Google Maps, 30.1% of them with an email address, from $59 a month (€49 excl. VAT).
- 27,976,084
- US businesses from Google Maps in Primavera’s database
- 30.1%
- of them list an email address: 8,419,209
- 60
- businesses at most per Google Maps search in Apollo
- Not published
- ZoomInfo’s prices, and both tools’ counts of local businesses
Sources: Primavera’s database, snapshot 2026-11; Apollo’s company facts page, Apollo’s help article on Google Maps and apollo.io/pricing; ZoomInfo’s data page and zoominfo.com/pricing; read November 4, 2026. This comparison is written by Primavera, one of the tools compared.
What Apollo and ZoomInfo publish about local businesses
Apollo and ZoomInfo describe their data in people and companies. Neither gives, on the pages we read, a count of the plumbers, salons or restaurants it holds. Each cell below quotes or sums up the tool’s own pages; we have not tested their data.
| Published | Apollo | ZoomInfo | Primavera |
|---|---|---|---|
| People | 240 million contacts. | 500 million verified contacts. | Businesses, not people. Owner names can be added to a list, on request. |
| Companies | 30 million companies. | 100 million company records, 79.6 million in North America. | 27,976,084 US businesses from Google Maps, one per location. |
| Local businesses counted | Not published. | Not published. | By trade and by state: see the next section. |
| Google Maps | Imports Google Maps results on paid plans, up to 60 per search. | Not mentioned on the pages we read. | Built from Google Maps listings and the websites they link to. |
| Datasets by trade | Not mentioned on the pages we read. | Restaurant Vertical (“Location-level restaurant data nationwide”), Contractor Licensing Vertical (“Reach licensed contractors by specialty”), Franchise Vertical (“Map franchisor-franchisee relationships”). Their sizes are not published. | Any Google Maps category, counted by state. |
| Price | From $49 a seat a month billed yearly, or $65 monthly; 1 credit per email, 8 per mobile number. | Not published: its pricing page asks you to contact sales. “Each export costs one credit.” | From $59 a month (€49 excl. VAT): 1 credit per business on Pro; exports included on Agency, $119 a month (€99 excl. VAT), under fair use. |
| From Claude | Its MCP server runs the Google Maps search from Claude or ChatGPT, and shows the cost before any credits are spent. | Not mentioned on the pages we read. | An MCP server: Claude counts a search, gives its cost and creates the list. On Agency, those exports don’t use credits. |
Sources: Apollo’s company facts page (updated September 2026), Apollo’s help article on Google Maps (edited October 26, 2026) and apollo.io/pricing; ZoomInfo’s data page and zoominfo.com/pricing; all read November 4, 2026. Primavera’s pricing.
How many local businesses Primavera counts, trade by trade
Primavera counts each business listed on Google Maps once per location, by the category it shows there. 11 local trades in the United States, with the share that lists an email address:
| Trade | Businesses | With an email | Share |
|---|---|---|---|
| Restaurants | 1,007,973 | 368,242 | 36.5% |
| Contractors | 489,781 | 178,964 | 36.5% |
| Beauty salons | 359,219 | 148,911 | 41.5% |
| Auto repair shops | 336,536 | 124,142 | 36.9% |
| Landscapers | 239,949 | 78,431 | 32.7% |
| Cleaning services | 226,271 | 70,763 | 31.3% |
| Hair salons | 180,681 | 79,708 | 44.1% |
| Roofers | 122,016 | 53,111 | 43.5% |
| Bakeries | 118,568 | 37,424 | 31.6% |
| Plumbers | 88,670 | 31,188 | 35.2% |
| Trucking companies | 75,884 | 10,568 | 13.9% |
Hair salons are the most likely of these trades to list an email address (44.1% of 180,681), and trucking companies the least (13.9% of 75,884); across all 27,976,084 US businesses, the share is 30.1%.
Source: Primavera’s database, snapshot 2026-11 of November 9, 2026. Each trade groups the Google Maps categories that describe it; service points are left out. Methodology.
Apollo’s Google Maps search, 60 businesses at a time
Apollo has a way to reach local businesses: on paid plans, it searches Google Maps around a city or an address and returns “up to sixty company results per search”, which you can save to Apollo. Its help article says this can “surface local or small businesses that may not appear in traditional databases”, and that Apollo can then look for decision makers at those businesses. How many credits a saved company costs is not published.
On November 9, 2026, Primavera counted 6,635 landscapers in Florida, 2,042 of them with an email address. At 60 per search, Apollo’s map search would take at least 111 searches to list them all; in Primavera, it is one search.
Landscapers in Florida, by kind of contact found
Share of all 6,635 landscapers, not only those with a website
Landscapers in Florida are less likely than landscapers across the US to list a website (46.2% against 53.4%), and about as likely to list a phone number (96.4% against 97%), and less likely to list an email address (30.8% against 35.9%).
Sources: Apollo’s help article on Google Maps, read November 4, 2026; Primavera’s database, snapshot 2026-11: the Google Maps category “Landscaper” in Florida, and 115,076 across the US.
What 10,000 or 100,000 a month cost
Apollo charges per person’s email, ZoomInfo per export, Primavera per business. The units differ, so this table compares what each tool asks for a volume, not the same rows.
| A month | Apollo | ZoomInfo | Primavera |
|---|---|---|---|
| 10,000 | $2604 Basic seats billed monthly, 2,500 credits each; 1 credit per person’s email | Not published. | $59Pro, €49 excl. VAT; 1 credit per business |
| 100,000 | Above its standard limit of 1,000,000 email credits a year: a custom contract, price not published. | Not published. | $119Agency, €99 excl. VAT; unlimited exports under fair use |
Sources: apollo.io/pricing, whose prices load in the browser, read November 4, 2026 in US dollars, excluding taxes; zoominfo.com/pricing; Primavera’s pricing, excluding VAT.
When to choose Apollo or ZoomInfo, and when to choose Primavera
Choose Apollo or ZoomInfo if
- you need a named person by role at a company, such as a sales director or an office manager;
- you want email sequences and a dialer in the same tool as your contacts (Apollo);
- you want intent signals on companies, which ZoomInfo tracks on more than 4,500 topics;
- you need a few dozen shops around one address, straight into a sequence: Apollo’s map search, 60 at a time;
- you sell to restaurants, licensed contractors or franchises and want ZoomInfo’s dedicated datasets.
Choose Primavera if
- you sell to local businesses by trade and place: a whole state or the country in one search;
- you want the count, and how many have an email, before you pay;
- you want a published price: $59 a month (€49 excl. VAT) or $119 a month (€99 excl. VAT);
- you work from Claude, and want exports that don’t use credits.
Other tools for local businesses: D7 Lead Finder alternative, one city per search, and Outscraper alternatives, priced at your volume. For businesses that have no website at all: businesses without websites in the US.
What this comparison doesn’t say
- How many local businesses Apollo or ZoomInfo really hold: they don’t publish it on the pages we read, and we have not tested them.
- Whether the same business appears in each tool. Apollo and ZoomInfo count companies; Primavera counts Google Maps listings, one per location, so a chain counts once per store.
- Apollo’s prices as seen from the United States: its pricing page loads them in the browser, and we read them in US dollars from France. How many credits a company saved from Google Maps costs is not published.
- ZoomInfo’s prices: it doesn’t publish them, so this page doesn’t estimate them.
- “Unlimited” means fair use: up to 10% of a country’s businesses in any 30 days, 2,000,000 at most.
Questions
Does Apollo have local businesses?
Some. Its data pages give no count of local businesses, but on paid plans it imports Google Maps results, up to 60 companies per search, which its help center says can “surface local or small businesses that may not appear in traditional databases”.
How much does ZoomInfo cost?
ZoomInfo doesn’t publish its prices: its pricing page asks you to contact sales. It says each export costs one credit, and that credits can be added to any package.
Does ZoomInfo have data on restaurants or contractors?
It lists dedicated datasets: a Restaurant Vertical (“Location-level restaurant data nationwide”), a Contractor Licensing Vertical (“Reach licensed contractors by specialty”) and a Franchise Vertical, without publishing their sizes. Primavera counts 1,007,973 restaurants and 489,781 contractors in the US.
Where can I get local business data with emails?
From a database built from Google Maps and business websites, such as Primavera (27,976,084 US businesses, 30.1% with an email address) or Scrap.io; from a scraper you run, such as Outscraper or Apify (compared here); or one city at a time with D7 Lead Finder.
Method and date
Pages read Nov 4, 2026- Apollo and ZoomInfo
- Described only from their own pages, read on November 4, 2026: Apollo’s company facts page, Apollo’s help article on Google Maps and apollo.io/pricing (prices loaded in a browser, US dollars, excluding taxes); ZoomInfo’s data page and zoominfo.com/pricing, the same seen from the United States and from France. Nothing is estimated where they publish nothing.
- Primavera figures
- Counted in Primavera’s database, built from Google Maps listings and the websites they link to: monthly snapshot 2026-11, read on November 9, 2026. Service points (lockers, charging stations) are left out. Methodology.
- Next check
- Their pages are read again every three months. After 120 days without a check, this page marks them “to be checked”; after 180 days, it stops showing Apollo’s amounts.
- Cite this page
- Primavera (2026). “Apollo and ZoomInfo for local businesses.” Pages read November 4, 2026. https://primaverapp.com/en/alternatives/apollo-zoominfo-local-businesses
Written by Louis-Marie Giudicenti
Founder of Primavera.
Published
Updated
Primavera is one of the tools compared here. If something about Apollo or ZoomInfo is wrong or out of date, tell us and we will correct it.
Try the search
The Florida landscapers search from this page, ready to open in Primavera:
- Target
- Landscaper
- Location
- Florida
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